Creators and sellers can sell their products directly on the TikTok platform through Tiktok Shop, an E-COMMERCE portal. Seller Center and TikTok affiliate Center offer sellers the ability to operate their e-commerce business in a marketplace format.
TikTok Shop provides entertainment and a means for shoppers to discover the brands and products they want to see first. Check out from your TikTok account by shopping in real-time, viewing videos on your feed, or tapping the store icon under a brand or creator’s profile.
Brands can display and sell products that the TikTok community can discover and purchase through the official TikTok Shop. With just a few clicks, you can easily search, pick, and feature your products in In-Feed and Live videos, while also selling and monitoring their performance.
TikTok Shop offers a powerful means of monitoring product sales, providing social proof to consumers, and enabling brands to assess market trends and audience success.
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